deepthi sHave you ever wondered how brands get your phone number or email, even when you never shared it with them?
That gap between what users expect and what actually happens is exactly what the DPDP Act is trying to fix.
India’s data law puts consent at the centre of everything. No consent means no data collection, no tracking, no profiling, and no personalised communication. If you want to protect users, stay compliant, and avoid the chaos of manual consent tracking, you need more than a banner.
You need a consent management system that handles user consent, manages cookies, and maintains clean records that stand up to an audit.
In this blog, we’ll break down what a Consent Manager really does, how a CMP works, and which features matter most under DPDP.
Why Brands Choose Dranta for User Consent Management
Dranta stands out for brands that want a dependable, scalable, and transparent privacy stack that works across every domain, app, and customer touchpoint.
| Dranta Advantage | What It Means For Your Brand |
|---|---|
| Free Feature Demo | Test our platform before you commit. |
| All-in-one Consent Dashboard | Monitor every consent event in real time across domains and devices. |
| Custom Banner and Policy Setup | Fully branded banners aligned with GDPR, DPDP, CCPA, and global laws. |
| 24×7 Security Support | A certified security team available whenever you need help. |
| Automated Consent Tracking | Logs, scans, updates, and withdrawals managed without manual effort. |
| Analytics and Optimisation | Track user behaviour and get expert guidance on increasing opt-ins. |
| Global Compliance | 22 language options and region-specific compliance mapping. |
Take Control of Consent Today
Experience a platform that simplifies consent tracking, handles cookie blocking automatically
What Is a Consent Manager?
Consent manager is like your command centre that controls what data you are allowed to process, how long you can keep it, and when it must be removed.
At its core, a consent management platform (CMP) is a tool that automates the process of requesting, collecting, storing, and managing user consent for data processing activities.
When a visitor lands on your website or opens your mobile app.
Discover what the DPDP Act 2025 means for your organisation and how it changes the way businesses manage personal data responsibly today.
A consent management tool:
- Intercepts these data collection attempts before they occur
- Presents clear information about what data will be collected and why
- Captures the user’s explicit choices through an intuitive interface
- Enforces those choices by enabling or blocking technologies accordingly
- Documents every consent decision with tamper-proof audit trails
- Respects ongoing user rights to review, modify, or withdraw consent
What Is the Role of a Consent Manager Under the DPDP Act?
Under the DPDP Act, obtaining consent has to follow specific standards that are nearly impossible to meet without dedicated technology.
The following are the requirements of the DPDP Consent Framework:
Freely Given Consent
The Act prohibits any form of coercion or pressure in obtaining consent. Users must feel that their choice, whether to consent or not, is completely voluntary and consequence-free.
How a consent manager helps:
Presents consent requests separately from service access and provides equal visual weight to “accept” and “reject” options
Specific and Informed Consent
Vague, blanket consent is invalid under DPDP. Users must understand exactly what data will be collected, for what specific purposes, and how it will be processed.
How a consent manager helps:
Breaks down consent into clear, purpose-specific categories (e.g., “analytics” or “marketing)
Unambiguous with affirmative action
The Act requires clear, positive action with a button click, toggle or tick. Inactivity does not count.
How a consent manager helps:
Requires explicit user interaction (clicking, tapping, toggling) to grant consent and give visual feedback after the given consent.
Verifiable Consent
You must be able to demonstrate that consent was obtained in accordance with DPDP standards through detailed records.
How a consent manager helps:
Maintains consent history even after withdrawal (showing what was consented to and when it was revoked).
Stay Compliant Without Extra Effort
Key Features of a Consent Management Platform
A strong Consent Management Platform (CMP) is more than banners and pop-ups. It is a structured privacy engine that keeps your business compliant by default.
Compliance with Privacy Laws – A CMP should support frameworks like GDPR, CCPA, and the DPDP Act. It must map data categories, review cookies, and maintain records that hold up during audits.
Easy Implementation – Modern CMPs offer one script installation. After that, scanning, categorisation, and updates run automatically.
Customisable Design – Brands should be able to align consent banners with their theme. This boosts trust and increases opt-in rates.
Automatic Scanning and Cookie Detection – A CMP continuously scans your site to detect new cookies and trackers that may appear after third-party integrations.
Auto-Blocking Third-Party Cookies – Scripts remain blocked until the user agrees. This prevents accidental or illegal tracking.
Check out these 10 must-have features of a consent management tool, which are well explained in this guide!
Consent Removal and User Rights Tools – Users can withdraw consent anytime. A CMP should reflect these changes instantly across all data systems.
Scalability – It must support multi-domain setups, apps, subdomains, and enterprise-scale traffic.
Support and Regular Updates – Privacy laws evolve. A CMP should update automatically to match every regulatory change.
Performance Impact – Well-built CMPs load fast and do not slow down your site. They use optimised code and asynchronous loading.
Integrations – The platform must work smoothly with analytics tools, CRM systems, tag managers, and advertising tools.
How Does a Consent Management Platform Work?
The Consent Management Platform (CMP) enforces privacy compliance through a six-phase lifecycle:
Discovery Phase: The consent management tool automatically begins by scanning all cookies, trackers, and data collection tools present on your website.
It groups them into four categories as necessary, functional, analytics, or marketing, depending on their purpose and legal regulations.
Configuration Phase: Create a consent banner to match your brand and set consent rules. The platform adheres to GDPR rules for European Union visitors, DPDP requirements for Indian users, and CCPA standards for California residents automatically.
Real-Time Collection: The privacy consent management locates the users when they come to your site, checks for consent records, and, in less than a second, disables non-essential technologies.
Then, it shows the corresponding consent banner. The users’ choices are recorded in detail by the platform, including the time, device information, and IP address.
60% of GRC users are still managing compliance manually with spreadsheets. Check which top companies are offering the best automated GRC tool.
Ongoing Enforcement: The consent manager platform checks consent status before allowing any tracking technology to execute.
It makes sure that the consent preferences are the same everywhere by synchronising them across your websites, mobile apps, and integrated platforms.
Documentation: Each and every interaction produces thorough consent receipts and audit logs that can be presented as legal proof of DPDP compliance.
Maintenance: The platform rescans for new trackers automatically, updates when regulations change, and offers analytics to optimise consent rates while keeping full compliance.
Build Trust From The First Click
Conclusion
With rising scrutiny from global regulators and user expectations for transparency, brands cannot rely on outdated or manual methods. If you want a consent manager platform that is secure, scalable, and ready for 2025 & 2026 privacy challenges, let Dranta be your compliance partner.
akshit k
areena g